Have you heard of meme marketing?
It's a relatively new marketing strategy that's been gaining a lot of popularity lately. It's the use of memes to influence people.
Because they're so appealing to people, they are the perfect way to draw people's attention to your products and services. They're also a great way to get people talking about you.
This blog will cover more about this type of marketing, how it works and how to carry it out.
Current state of Meme Marketing
Meme marketing has been a giant success for brands globally.
So big that brands like Netflix, Zomato and Amazon have also started working on it. Moreover, the meme marketing industry is booming, and we are seeing global brands aggressively hiring for the same.
What is MEME marketing?
So, now you might as that, what exactly is meme marketing?
The word meme originates from the Greek word MIMEMA meaning “something imitated”.
Growthfyi
Therefore, what is a meme?
A meme is an idea that is spread from one person to another, or from one person to another. Meme marketing is a marketing strategy that uses a combination of internet memes with marketing to spread a brand or message to an audience.
Meme marketing is a powerful way to spread your message and get your brand in front of the right people.
Moreover, as meme are not promotional posters, it tends to work better and get more shares and many people actually connect to it.
These memes can either be shared on:
- Social Platforms → To attract audience
- Inside Your Product → To improve user engagement
- Email/Newsletter → To break the monotonous nature of the mail
Tools
Creativity needs no tools, but execution occasionally does.
It's the same for meme marketing, while what you require the most is imagination and creativity, but there are certainly tools that can get you going faster.
My top picks are:
Imgflip: Best if you want to use their vast list of stock images and just layover text over that.
Kapwing: Very similar to Imgflip but tiny meany more powerful.
Some great examples of Meme Marketing
BarkBox
BarkBox is a brand whose target audience are people who have dogs.
Their Twitter handle is full of memes, and below is the one which they shared on Valentine’s Day.
Here’s who the meme targets:
- Dog owners
- Dog owners who are single
- Singles who plan to adopt a dog
- Just general people
See how effective and versatile a meme can be? Just a single image, but with a huge ripple effect.
Netflix
Netflix is one of the masters in the meme marketing world.
Their social handles are full of sarcastic replies and memes, which people love reading and sharing.
Below is a meme they recently shared.
These meme make people discuss the series or movie and also provokes the ones who haven’t watched it yet to watch it.
Dagobert Renouf
Dagobert is the meme lord in the maker Twitter community.
His tweets are mostly focused towards makers and founders who started their business or are working on a side-project.
He keeps them hooked with pun, but also some lessons from time to time.
He recently launched his Twitter course as well and then leveraged the hyper connected audience to make $12000+ in a few days.
Isn’t that amazing?
Tips for Meme Marketing
There's no doubt that memes will continue to be one of the most popular forms of content on the internet.
While they may seem like a casual and fun way to engage with your audience, there's actually a lot of strategy that goes into creating a successful meme marketing campaign.
Here are a few tips to help you get started:
- Know your audience: The first step to creating a successful meme marketing campaign is to know your audience. What kind of content do they respond to? What kind of humor do they appreciate? What kind of memes are they already sharing? Knowing the answers to these questions will help you create content that resonates with your audience.
- Keep it relevant: Memes are often most successful when they're relevant to current events or pop culture. If you can tap into what's happening in the world around you, you'll be more likely to create a meme that goes viral.
- Be original: There are millions of memes out there, so it's important to make sure your content is original. Don't just repost something that's already been done – put your spin on it and make it unique.
- Make it shareable: A great meme is nothing if it can't be shared. Make sure your content is easy to share by using clear visuals and simple text.
- Have fun: The most essential thing to remember when creating memes is to have fun. If you're not enjoying the process, it will show in your work. So relax, let loose, and see what you can come up with!
Conclusion
Meme marketing is a really cost-effective way to market your brand and business.
Meme marketing can help you get your brand out there and get your business noticed. It is a great way to help people understand the ethos behind your business and what you do. It is a really great way to help your business grow.
So if you are looking for a cost-effective way to market your business, then you should really think about meme marketing.
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